It isn’t surprising that the idea for Dude Wipes—toilet wipes for men—came from a bunch of buddies sharing their first apartment. Any doubters would see the social-media posts laced with poop emojis.

Dude Wipes’ potty-mouthed founders have already grabbed 1% of the $11 billion U.S. toilet paper market. Now the Mark Cuban-backed startup is aiming to swipe up to 10%. Sean Riley sits in the corner of ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. School’s out for summer, but not forever, thanks to a ...

Talk about the right product for the right time. Dude Products, which makes flushable wipes called Dude Wipes, has seen sales surge as consumers hunt for alternatives to toilet paper. The ...

After a cohort led by the Green Bay Packers failed to flush the tush push from the Philadelphia Eagles' playbook in the offseason, the Super Bowl LIX champions have partnered with a leading flushable ...