Money Mailer, one of the leaders in the direct mail coupon space, is now entering mobile as it launches the new Money Mailer Direct Marketing division. The company has partnered with mobile coupon ...

After years of using six direct-mail coupon drops per year to drive customers in when a new product or limited-time offer was introduced, El Pollo Loco this year increased the number of coupon ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent ...

Hispanic marketing is a primary growth strategy for Kraft Foods North America, and couponing is an important part of the effort. Over the holidays, Kraft distributed via direct mail "Comida Y Familia, ...