WHEN DIOR SAUVAGE debuted in 2015, it ushered in a new era of fresh-spicy men’s colognes, and quickly became the best-selling men’s fragrance in the world—a spot it has continued to hold for years.

Dior’s Sauvage Elixir captivated fragrance lovers with its intense, extraordinarily concentrated notes of smoked lavender, amber, and warm, woody spices. It’s one of Dior’s most beloved fragrances, ...

How do you evolve an iconic, best-selling fragrance? The answer, of course, is flankers, which are basically Fragrance World speak for similar yet different perfumes based on an original. Think of ...

One of Dior’s most compelling scents has a new tailor-made bottle to match. The fragrance’s new 17 oz. bottle is the polar opposite of its predecessor with a clear, un-tinted exterior. Minimalist ...

Dior Sauvage has consistently been the world's best-selling men's fragrance for nearly a decade, surpassing the likes of Chanel’s Bleu de Chanel and any Tom Ford option. Why? Well, it's not only ...

The original Sauvage remains one of Dior’s best sellers for one simple reason: It’s just that good. Since its debut in 2015, there have been a thousand imitations, but the unique scent of Sauvage will ...

As its innovative new formula launches into market, we look back at the story behind the number one men's fragrance in the world Being able to claim the title of world's best-selling men's fragrance ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." How do you evolve an iconic, best-selling fragrance? The answer, of course, is flankers, which are ...