Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Startups are traditionally lean. This trait is because they must allocate their initial capital strategically to develop and launch their product, hire staff, and establish themselves in their ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, consistency, and the ability to think lo ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...