Niusha Jones, associate professor of marketing, has developed a powerful model for integrating research, teaching and ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

Digital Marketing World Forum (DMWF) North America 2025 is scheduled for October 13-14, 2025, in New York. The event will be held at the Marriott Marquis, Times Square. Unlock Connected Service: How ...

Over the past few years, digital marketing has emerged as one of the most robust forms of getting your business, brand, product or service out to the masses. While it’s an extremely beneficial ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

Profiles of ten accomplished founders and CEOs driving transformation across digital marketing, healthcare, legal services, AI, education, energy, hospitality, and media through innovation, ethical ...