Digital has become the darling of the media and advertising worlds. Marketing budgets continue to shift toward interactive channels, and business innovation is increasingly founded on digital ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...

Global advertisers poured roughly US $1.1 trillion into media in 2024—more than 50 percent higher than 2019 levels. Yet 42 percent of organizations still admit they haven’t defined a digital marketing ...

NEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business book publishing ...

Opinions expressed by Entrepreneur contributors are their own. “Most people overestimate what they can do in one year and underestimate what they can do in 10 years.” Entrepreneurs might politely ...

How CMOs can build a master strategy — a blueprint — to drive growth. In previous CMSWire articles, we discussed the changing role of the CMO, how marketers can develop a digital customer-centric ...

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. In fact, research from the U.S. Bureau ...

Historically, the majority of healthcare services and products have been available to the general public offline, but as the world has become increasingly digital, so has our approach to healthcare.

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...