Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical marketing practices. Brands must ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

In the restaurant industry, the synergy between customer acquisition and retention drives sustainable growth, competitive differentiation and long-term profitability. Balancing these elements ensures ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...