Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic. We’ve all been there before. You’re pitching a ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...