The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing ...

No board room agenda today is complete without a mention of Data centricity, yet no one has yet been able to put a finger on what exactly data centricity is all about. Most of the organizations, even ...

To better understand how a data-centric approach to business is impacting the marketing organization, I turned to Jennifer Zeszut, the CEO of Beckon, an enterprise-class marketing intelligence ...

The research, compiled by Winterberry Group to refresh a 2016 survey of U.S. marketers, publishers and other data users, shows that the majority of marketers are implementing strategies to support ...

It’s been said that in order for the enterprise to transition from the static architectures of old to the dynamic world of the cloud, it will have to become more “data-centric.” But what exactly does ...

Customer centricity has become a watchword for major corporations worldwide, but a recently released survey has revealed that many enterprises are lacking in the basic knowledge of who their customers ...

As part of its planned transformation into a data-centric enterprise, the Defense Information Systems Agency will leverage telemetry and other data collected from endpoints to improve user experience, ...

Modern law firms are harnessing technology that paves the way for a new approach to business fueled by data. Here's five ways data analysis is working for them. The balance of power in law firms has ...

Space is rapidly emerging as a critical warfighting domain, with future conflicts likely to be fought by a coalition of the willing. Waging war in coordination with coalition partners demands a shared ...

Modern law firms are harnessing technology that paves the way for a new approach to business fueled by data. Here's five ways data analysis is working for them. The balance of power in law firms has ...