Think of data like treasure—valuable and powerful in today’s world. Different groups, like companies, governments, and people, use data. The key difference is why and how they use it. Companies use ...

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

Jed Mole is European Marketing & Pre-Sales Leader at Acxiom a data, analytics and software-as-a-service company. The relationship between technology, commerce and privacy has often been a confused one ...

An Interview Discussing Climate Research That Is Not Focused on Headlines Without any doubt, climate change is currently the most hotly discussed and divisive issue. One probably wouldn’t be able to ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...