Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights. While marketers have been working to update their Google Analytics accounts to the latest iteration, GA4, Google has ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy. Decluttering fever is sweeping the country thanks to Marie Kondo. But clutter ...

The accelerated impact of data and analytics on organizational success means C-suite leaders must gain greater quantitative and data analysis knowledge. No longer can they merely delegate the ...

Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder. Google Analytics 4 adds 30 new ecommerce dimensions and metrics. New dimensions provide more ...

Microsoft Excel’s Data Analysis Toolpak is an invaluable add-in for those who require complex statistical or engineering analyses. This powerful feature allows users to execute a variety of data ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...