Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...
Why is it that things always move towards becoming more complex? If you’re not careful, complexity leads to overwhelm, which leads to procrastination, and then we just turn our attention to what to ...
Camille Nicita is president & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. In their quest to objectively measure progress toward desired ...
Understanding and meeting customer needs is a slow and complex process. According to the 2023 Edelman Trust Barometer, business is the only institution – in a list that also includes the media, ...
'How is COVID-19 shifting the Customer Experience?' A simple question with profound implications that we posed to Chief Experience Officers and Chief Customer Officers from a diverse group of ...
Opinions expressed by Entrepreneur contributors are their own. When you provide a customer experience and desired outcome that exceeds their expectations, you haven’t just created a customer; you’ve ...
Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...
Forget vanity scores. From real-time insights to account-level health, these companies are proving that smarter CX metrics drive real business impact. Integrated CX data. Technology companies are ...