A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

In the year ahead, CX leaders will face persistent challenges, from economic anxiety to AI transforming support.

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

Most retailers want customers to buy more when their clothing tears. Not Patagonia. “Any product made for hardcore sports use is going to get damaged. It’s going to get beat up,” said J.J. Huggins, a ...