With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

CX leaders are turning data into strategy. Here's how to craft stories that actually influence CX decisions — not just report numbers. The interest in crafting solid data storytelling has grown en ...

The digital age has revolutionized customer expectations. No longer content with limited options, today's customers actively explore, compare, and demand exceptional experiences throughout their ...