Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

Ariel Abramovici and Bruno Acanfora are executive creative directors of GUT, a global, independent and creative ad agency founded in 2018, by Anselmo Ramos and Gaston Bigio. After opening GUT’s first ...

Episode Four, an ad agency in New York, created an AI tool called RYA to generate ideas for clients. The agency is leaning into the more nonsensical "hallucinations" to keep the ideas fresh. The tool ...