The findings suggest that marketers have an opportunity to attract new customers with a well-executed mobile coupon campaign. The opportunity is not limited to bargain hunters, either, with 26 percent ...

Consumers are increasingly embracing digital deals, discounts and promotions, and with the proliferation of smartphones, a growing number are redeeming offers at the point-of-sale using only their ...

It’s been over a decade since the first smartphones hit the market, and mobile devices continue to transform the way people shop and do business. A recent report found that mobile devices account for ...

For advertisers, the mobile phone is an ideal medium for communicating promotions to targeted consumers. Advertisers are increasingly launching campaigns that include mobile coupons, driving retail ...

Remember when you cut coupons from the Sunday newspaper in order to cut your grocery bill? That chore is a relic of the past now that technology has revolutionized the coupon-clipping game. The ...

Marketers have long been giddy about the prospect of sending ads to consumers’ cell phones, but consumers haven’t always been too keen on the idea. That, however, is starting to change. Though ...

Dublin, Sept. 19, 2024 (GLOBE NEWSWIRE) -- The "Mobile Coupons - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. The global market for Mobile Coupons is ...

The mobile coupons offer a higher convenience to customers, and this brings in a higher redemption rate. Technavio analysts estimate that the mobile coupon redemption rates will likely reach 10% by ...

Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers have been presold that allowing such ...

Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET ...

MINNEAPOLIS--(BUSINESS WIRE)--Target is the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones. Coupons ...

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%. That's approximately $18.6 billion in consumer ...