Alfred Leach is president of Leach Advisors, a communications consultancy to Mid-Cap companies on brand reputation and crisis management. To continue reading this ...

The refreshed corporate brand identity leans into the company’s legacy of connecting people, information and ideas to unlock untold possibilities ST. LOUIS--(BUSINESS WIRE)-- Belden Inc. (NYSE: BDC), ...

NEW YORK--(BUSINESS WIRE)--Kroll Bond Rating Agency (KBRA), a global full-service rating agency, announced today the launch of its new corporate brand identity which features a redesigned logo and ...

Independent, international award-winning, brand and design agency Hulsbosch has delivered a refreshed brand identity for SunRice Group, marking an important milestone in the company’s 75-year journey ...

PepsiCo unveiled its first new corporate brand identity in nearly 25 years to better emphasize the breadth and diversity of its global food and beverage portfolio, according to a press release.

TYSONS CORNER, VA, Feb. 10, 2022 — Sigma Defense Systems launched a new corporate brand identity and redesigned logo and website to highlight the company’s collaborative progress, growth and service ...

I want to tell you about one of my favorite parts of the day. It’s late. The house is quiet, and I walk up to bed. As I lie there, I inevitably think of . . . something. It’s a cliché, the worries ...

The best corporate videos convey a company’s values, brand identity, and key messages. Nothing is as stale as an out-of-date corporate video – just think pre-Internet 1980’s. A strong corporate video ...

PepsiCo has marked a milestone with a fresh corporate identity after 25 years. This strategic rebranding embodies the company's evolution from merely producing beverages and snacks to becoming a ...

Belden Inc. revealed a new corporate brand identity that underscores the company’s transformation to a comprehensive network and data infrastructure solutions provider. These solutions play a pivotal ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. PepsiCo unveiled its first new corporate brand ...