It’s no secret that the vast majority of ads are no longer resonating with consumers the way they once did. We’ve been beating this drum for ages; in the endless battle for eyeballs, online adverts ...

In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign ...

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals ...

Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...