Add Yahoo as a preferred source to see more of our stories on Google. NielsenIQ is going deeper with its consumer research. The firm just unveiled an expanded “Omnishopper” panel solution that taps ...
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) is proud to announce the launch of its newly expanded Omnishopper panel—the largest, most representative consumer panel in the world. With 250,000 highly ...
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta has begun to test ads on its Threads platform “with a handful ...
Kantar’s Worldpanel Announces the UK’s Largest Shopper Panel, Providing Even Deeper Shopper Insights
LONDON--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, ...
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