Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...