Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Filip Ziolek, business strategist and bestselling author, engages in an exclusive interview with Prof. Lingrui Zhou of HKU ...

While ecommerce growth has slightly tapered off post pandemic, it remains a significant avenue for sales and brand visibility. Yet brands across all industries are still trying to navigate this ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...