Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

As a consultant and researcher in the leadership space, I have witnessed firsthand both the impacts of strong connection and empathy, as well as the consequences of their absence. I have come to ...

How much do you engage with others when you’re out in public? Lots of people don’t actually engage with others much at all. Think of commuters on public transportation staring down at their phones ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jeff Nelson The workforce ...

The culmination of much hard work from the Association for Women in Communications resulted in a lively awards luncheon on May 21. I’m not saying this because I was one of the honorees, but I was ...

While retailers have a vested interest in understanding all of their shopper demographics, the industry’s youngest customers are always a source of fascination, even before they fully come into their ...

On a typical day, you experience numerous fleeting exchanges with people you don’t know, often without a word: a quick smile of acknowledgement as someone holds the door, a moment of eye contact to ...

Gen-Z grew up immersed in the internet and social media. They are fluent in the language of digital culture—understanding its aesthetics, influencers, and what content resonates versus what falls flat ...

When you engage in conversations, you probably want something to happen. You might want people to change their minds about a topic, demonstrate how much they like or respect you, or possibly, hope ...

Written By Lizabeth Roemer, Ph.D., and Josh Bartok, M.S. "Whoever you are, no matter how lonely, the world offers itself to your imagination" ― Mary Oliver Nature reflection Source: Liz Roemer / used ...