Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

A tube of Colgate toothpaste is a common sight sitting by toothbrushes on bathroom sinks across the UK. It's no secret that the cost of household essentials and our favourite brands have rocketed in ...

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