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12 Things You Didn’t Know About Cheetos

A former janitor at Frito-Lay, Richard Montañez, pitched the idea of Flamin’ Hot Cheetos to the CEO of PepsiCo, owner of Frito Lay, after sprinkling chili powder on a batch of undusted Cheetos when a ...
USA Today

Auction of duct-taped Cheeto Puff takes inspiration from $6.2 million banana

The most expensive Cheeto in the world is available on eBay. Cheetos is auctioning a Cheeto Puff held to a wall by duct tape through the online marketplace platform, the Frito-Lay snack brand ...
Food & Wine

Cheetos Is Releasing a New Flavor Just in Time for the Super Bowl

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...
NBC Bay Area

From chips to memes: How Flamin' Hot Cheetos became a cultural icon for U.S. Latinos

You have the chips, but they've also inspired songs. Sweatshirts, socks and sweatpants. Restaurants. Entire TikTok personas. And now, even Eva Longoria's latest film. Cheetos Flamin' Hot, or Flamin' ...
Food & Wine

A Pikachu-Shaped Cheeto Is Up for Auction, and It's Already Going for More Than $3,000

From pantry to prestige, snack art is the weirdest flex of 2025. Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel ...