Since its launch in 2023, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated. HomeScreen inventory ...
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.
Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...
On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel 'Match & Measure: Evaluating CTV Ad Effectiveness.' As ...
Cadent Inventory Manager implements a rigorous supply onboarding process, only integrating CTV partners that Jounce Media classifies as direct paths to premium inventory. Moreover, the SSP restricts ...
Editor-in-chief Steve Cannella discusses the 1954-founded magazine’s expansion to CTV with reporter and sports content ...
Although CTV spend has shifted from pilot budgets to recurring line items, internal ownership structures have not always kept ...
As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained international followings. If that includes you, you may now be wondering how ...
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