Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in programmatic supply-chain management, has validated ...
The Desk on MSN

Cadent claims full directness across connected TV supply

The platform processes about 200 billion impressions daily and reaches over 125 million households.

Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath

Xumo has announced a new way for advertisers to access Xumo’s premium streaming inventory through OpenPath, a direct supply path from The Trade Desk.
AdExchanger

Cadent Gets Direct; Curating YouTube, Netflix-Style

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington ...
AdExchanger

Xumo Gets Direct With The Trade Desk

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...