As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
-- 9-1-1: NASHVILLE, BOSTON BLUE, THE FALL AND RISE OF REGGIE DINKINS, BEST MEDICINE, THE FLOOR, CELEBRITY WEAKEST LINK, and MEMORY OF A KILLER become part of CTV's most-watched schedule -- -- CTV ...
BestMediaInfo.com examines how privacy shifts, rising acquisition costs and changing consumption are pushing brands towards ...
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