YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

The platform processes about 200 billion impressions daily and reaches over 125 million households.

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

The Agentic Decisioning Layer for TV advertising, today announced new research from EMARKETER, conducted in partnership with Olyzon, showing that Connected TV (CTV) is entering a new phase of ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

Somendu Singh of CTV Scale says CTV is becoming essential in India, shifting power to premium audiences and moving brands ...

Spanglish Movies in partnership with FAST Channels TV, announced today the development and upcoming launch of two new political FAST channels for U.S. Hispanic audiences ahead of the 2026 elections: ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...