CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

Hello, and welcome to the Innovid Q4 and Full Year 2021 Earnings Call. At this time all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation.

NEW YORK—A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising, with viewability rates improving while the number of ad fraud schemes uncovered by ...

Major connected TV fraud schemes cost publishers $144 million in 2021, according to DoubleVerify, a digital media measurement company. Four schemes that the company identified -- three in late 2020 ...

Over the past year, connected TV has narrowly surpassed desktop to become the most-used device for delivering video ad impressions in the U.S. and Canada. Meanwhile, CTV had the lowest fraud rate ...

NEW YORK—While connected TV (CTV) advertising is hitting record levels, the problems of fraud that have long plagued the digital ad business are also threatening CTV advertising, with DoubleVerify (DV ...

NEW YORK--(BUSINESS WIRE)--Yahoo, the global media and tech company, today announced new partnerships with connected TV (CTV) leaders, following a successful year that closed with 141% growth in CTV ...

Hotel and travel companies are following in the footsteps of others that have embraced advertising revenue, including buy-now-pay-later companies, retailers and delivery startups … not to mention ...

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply ...

Although IPG Mediabrands' Magna sees an overall increase of 23% in U.S. advertising revenue for this year -- and a 12% gain in 2022 -- most traditional TV platforms will not fully participate near ...

CTV National News is CTV's flagship newscast, which airs at 11:00 p.m. local time on the CTV stations across Canada, and live at 10:00pm ET, with repeats hourly up until 2 a.m. ET on CTV News Channel, ...