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Former Bud Light consultant speaks out on how brand lost its way

A former Bud Light consultant behind some of the company’s biggest ads is speaking out about how he feels the brand lost its way and what they can learn from American Eagle’s Sydney Sweeney ad. John ...
Yahoo! Sports

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
Yahoo

Colin Kaepernick hired to promote Bud Light? That's stolen satire | Fact check

A Jan. 21 Facebook post (direct link, archive link) claims to share news about a partnership between former NFL quarterback Colin Kaepernick and a popular beer brand. "Breaking: Bud Light Names Colin ...
New York Post

Bud Light smartly tapped Shane Gillis for ads — the latest brand doing post-DEI damage control

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots. And Dilly Dilly to that ...
Forbes

What Bud Light’s Strategic Failure Teaches CMOs In A Post-DEI Market

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. More than a year after Bud Light’s partnership with transgender ...
Salon

Bud Light loses number one spot, slips to No. 3 beer brand following consumer boycott

Bud Light is no longer the nation’s most popular brand of beer. According to new sales data, Bud Light fell to third place in U.S. beer sales more than a year after consumers boycotted the brand over ...