Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...
Morning Overview on MSN
The Lego smart brick backlash, explained
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...
The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.
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