Add Yahoo as a preferred source to see more of our stories on Google. Breitling even made a foray into the aerospace industry. In 1952, Willy Breitling was asked to create a watch for the U.S.

Breitling's new sponsorship of Aston Martin's F1 team starts with the Navitimer B01 Chronograph 43 Aston Martin Aramco ...

Breitling returns to Formula 1 with a titanium Navitimer built for the 2026 season.

Just last fall, Swiss watch brand Breitling and the NFL announced a partnership that gave Breitling the NFL licensing partnership for all 32 teams. Now, the NFL and Breitling announce an advanced ...

Breitling’s biggest marketing success of the last few years has been to abandon the use of the celebrity ambassadors traditionally employed by luxury brands and to concentrate instead on groups of ...

When go-getting businessman Georges Kern took over as CEO of Breitling six years ago, one of the sweeping changes he introduced was to dispense with the idea of brand ambassadors. In place of a single ...

Which watch to buy can be a challenging question—and it’s one that isn’t always answered by just trying a piece on in store. How you’re going to wear it, and what with, all play a part in the decision ...