Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Cox Automotive formed in 2014 as the umbrella entity for the automotive properties of Cox Enterprises, and since then, has expanded to include more than 60 entities. The company is now streamlining ...

LONDON — British confectionary company Pladis has added Godiva Chocolatier to its $3.8 billion brand portfolio, which already includes several well-known confectionery brands, including McVitie’s, ...

Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

The deal brings Marquee Brands’ portfolio to 19 brands with a combined retail value of $4.5bn. Stance, founded in 2009, is known for its premium materials, design-led collections and collaborations ...

Kellogg Company K has been gaining from strength in its brand portfolio, fueled by measures to boost innovation. The convenience food maker has been expanding its business through acquisitions. The ...

Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand--and a strategy. This intriguing marketing treatise teaches companies how to ...

Kensington, a leader in bespoke luxury travel, has just launched a refreshed brand identity that reinforces its dedication to delivering custom-tailored, privately guided travel experiences for ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios ...

One of the key functions of a company’s trademark team is to secure and maintain legal protection for its brands. With that in mind, analysis of who owns the largest trademark portfolios in China, ...

Somerville-based creative agency BNO Inc. (also known as Baldwin & Obenauf), on July 8 announced the acquisition of Garfield Group, a creative marketing and PR agency based in Old City, Philadelphia.