Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

Patrick Hourihan, head of trade research for Yahoo!, will discuss research conducted by the company, entitled Subconscious Storytelling, as part of a panel discussion being held at this month’s ...

The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...