Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Patrick Hourihan, head of trade research for Yahoo!, will discuss research conducted by the company, entitled Subconscious Storytelling, as part of a panel discussion being held at this month’s ...

The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...