There's a compelling argument making the rounds in marketing circles right now, and it goes like this: AI agents will soon ...

For up-and-coming brand marketers, tools like Midjourney and Copilot are becoming core to testing creative ideas and turning ...

The future of work is hybrid. The future of marketing is agentic. The future of brand trust rests on identity.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

McDonald’s earned the title of “Most Effective Brand” in the inaugural Effie Effectiveness Index, which ranks brands by measuring the results of 40 worldwide marketing and advertising competitions ...

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy. Balancing brand and performance marketing has nothing ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.

Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia joins PUMA’s global leadership team and reports directly to Chief Brand ...