Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

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SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers ...

CINCINNATI (WKRC) - One of the most popular potato chip brands in the world announced its "biggest" redesign in nearly a century, featuring a new bag design and logo. PepsiCo announced on October 9 ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...