A group of scientists claims to have discovered a brand new color that humans have never seen before. The color, which has since been named ‘Olo’, showed up during a bold experiment conducted by ...

OLED and Quantum Dot displays may dominate 2025's visual tech scene, but the most groundbreaking advancement isn't on a screen at all. Scientists have unveiled ‘olo’-an exceptionally saturated ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...