Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
eBay has certified iPhoneAppLab's "iPhoneMyeBay" iPhone-optimized Web app for use with its services. In the words of the developer: "eBay has put the application through rigorous QA testing and said ...
Online retailer Amazon.com has filed for a patent on a method for auctioning Web advertisements, a move that raises questions about the company's interest in the ad market. The e-commerce giant, which ...
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