In financial decision-making, System 1 often dominates, especially during periods of uncertainty or market stress. While ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

Behavioral finance can play a role in anyone's decisions. Chasing trends like a crypto win or viral TikTok stock tip is ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. Aug 22, 2021, 07:00am EDT Aug 23, 2021, 10:40am EDT This ...

Even the most technically flawless financial plan can fail—because markets aren’t the real wildcard. Behavior is. As growth pressures rise, advisors are rethinking traditional planning models to ...

Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.

Six months ago, I had never heard the term “double-bottom.” Now, after seeing an Internet meme predicting such an event--a phenomenon in which a stock or index hits an extreme low a second time ...

Behavioral finance is growing in popularity and changing how advisors view the market. Behavioral finance also requires advisors to take a more sophisticated approach when interacting with clients.

ATLANTA, April 9, 2019 /PRNewswire/ -- During times of financial market volatility, it's common for investors to react with fear, risking long-term asset growth in favor of short-term comfort. Since ...