Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

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In 1850, Paul Reuter, who later founded Reuters press agency, used a fleet of over 45 pigeons to deliver news and stock prices between Brussels, Belgium, and Aachen, Germany. This was the extent to ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...