From levitating magnets to mind-bending psychology studies, these ten experiments reveal just how surprising - and mysterious ...

People with health anxiety tend to get tangled up in problematic behaviors, such as reassurance-seeking, excessive body checking and avoidance. These behaviors act like a vortex, sucking you into that ...

Project MKULTRA was a CIA experiment that sounds more like science fiction than actual historical fact. The goal was to test ...

The advent of web-based platforms for behavioural experimentation has revolutionised the way researchers approach data collection, enabling large-scale, cost-effective studies with diverse populations ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

An international study led by the University of Portsmouth has revealed reluctance from industry scientists to test chemicals ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, the adoption of artificial intelligence (AI) has gone enterprise-wide, surging to ...