Look at a beer bottle and what do you notice first? The label? The ABV? Chances are it's not the bottle color, but it's ...

A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...

WEBVTT LEEWAY WHEN IT COMES TO LABELING. ANDY HERSHBERGER EXPLAINS. IT'S A PRETTY INNOCENT LOOKING PICTURE THAT WOULDN'T RAISE AN EYE BROW ON A CEREAL BOX OR BABY PRODUCT. BUT BECAUSE IT'S A BEER ...

Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...

AKRON, Ohio — Charles Johnson isn’t exactly sure why he started collecting beer labels. He just knows that he’s never been able to stop. It was 1955 and Johnson, then a senior at the University of ...

The adage goes, “Don’t judge a book by its cover.” But what about a beer by its label? The artwork on craft beer bottles is as diverse as the breweries themselves. Even Greenbush Brewing Co. head ...

Glaser’s no stranger to beer design: he created the Brooklyn Brewery’s logo back in 1990. Perhaps that’s why he seems fairly critical about the design of the many beer labels he was invited to ...

In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...