BMW’s first Neue Klasse electric sedan blends 3 Series driving dynamics with Gen6 eDrive, advanced control, and winter-tested ...

“The Heart of Joy enables us to take driving pleasure not just to the next level, but another one beyond that,” according to BMW’s development boss, Frank Weber. For the first time, BMW’s new ECU ...

Where does a car's character live? Is it in the suspension? The engine? Is it the way the seats squeeze your sides or the way the exhaust tickles your ears? In reality, a car's character is defined by ...

BMW is on the brink of unveiling the first ever model built on its all-new Neue Klasse architecture—the platform that will underpin its next-generation electric vehicles. While we don’t know quite yet ...

BMW will show the world its fully electric i3 sedan on March 18, 2026, capping months of cold-weather prototype testing and ...

BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

Pushing a vehicle to its limits is the essence of motorsport. Having a pro driver push you around a track in a test rig is the essence of awesome. That's what BMW had in mind at its Performance Center ...

BMW wants you to remember this concept as its “Heart of Joy” demonstrator, but for all intents and purposes, the Vision Driving Experience is more than just a cheesy prototype. It’s our best look yet ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd. The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.