Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a company’s corporate website is the top source of new sales leads, second only to personal ...

Marketing automation software monolith HubSpot has truly helped revolutionise how businesses approach marketing and generating B2B sales lead for their organisation. The one-way, spray-and-pray ...

Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the most relevant and timely prospects. Oslo, Norway, Jan. 05, 2026 (GLOBE ...

The MarketWatch News Department was not involved in the creation of this content. A-Sales, a B2B lead generation agency founded in 2023, announces an update to its operating model, shifting from a ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as ...

Here are two sobering statistics. Firstly, on average, 30 per cent of all B2B product/service inquiries translate into a sale within 18-24 months on the inquiry (this statistic applies to complex and ...

Traditionally, one of the core concepts of sales and marketing has been the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement and ...

NEW YORK, NY / ACCESSWIRE / October 2, 2019 / Fastbase (OTC PINK:FBSE) is launching a new ad system to get marketing qualified leads (MQL). MailAds manages the lead gen process after the target ...