To turn subscription growth into a compounding engine, you need more than signed contracts—you need infrastructure.

Confirmit has launched Account Health, a solution to help stakeholders in business-to-business companies understand the health of their account portfolios and manage revenue risks from the front line ...

PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. In the “How to Manage and Optimize B2B ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Engage earlier in the sales process and with higher value opportunities. Align strategic marketing initiatives with sales and account management strategies. Maximize the value and return on investment ...

Many B2B marketers may already feel overwhelmed by the proliferation of marketing technology vendors and applications. But account-based marketing (ABM) platforms with strong capabilities for account ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2. The report was based on a survey ...