While it may seem somewhat counterintuitive, when selecting a trademark, choose one that is protectable and sets you apart from your competition. While it may seem somewhat counterintuitive, when ...
The lawsuit filed on April 4, 2023 by Chipotle against competitor sweetgreen’s sale of a “Chipotle Chicken Burrito Bowl” highlights the risks of adopting a mark that is on the descriptive side of the ...
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