Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...

Later this year or early next, Windows 11 will begin rolling out to new and existing devices with a range of new features and major design improvements. Windows 11 is technically Windows 10 with ...