The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...

Examples of ambush marketing At the 1996 Atlanta Olympics, Nike (not an official sponsor) handed out Nike flags for fans to wave at cameras. It also bought up all the outdoor poster sites in Atlanta ...