Amazon says the ad-supported streaming plan of its Prime Video service now reaches more than 130 million American consumers, and the company is rolling out new technology to help marketers deliver ...

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any time. By Winston Cho A lawsuit accusing Amazon of misleading Prime ...

Prime Video is no longer a cost center. Prime Video has more than 200 million viewers. Commerce, content, and ads are converging for Amazon. Prime Video is no longer just a perk. It's a powerful ad ...

Amazon’s revenue derived from advertising increased 18% year over year to $17.29 billion in Q4 2024, according to an earnings statement. That marks a deceleration in the rate of growth from the ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t imagine ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday, Amazon ...

If you are an Amazon Prime subscriber, you get free access to Prime Video, which used to be one of the best ways to watch movies and television shows. Even if you aren’t a Prime member, you can still ...